Search engines rely on keywords to identify and categorize millions of websites and online stores. Without them, it would be very difficult to determine what the content of the row is and direct the search query to the right content according to the customer's needs. Simply put, keywords are the ideas and topics that explain your content.
Keywords also help with the ranking of your online store. Search engines like Google use keywords and the user experience of a website to determine which websites to rank for different searches. This process is important because it helps Google ensure that every user's search is shown the right results.
If you are in the e-commerce business then don't skip the article below to better understand how to do keyword research effectively.
Why is keyword research necessary?
Lack of knowledge about keyword research can cause you to mistakenly choose the wrong keywords, consuming your resources. Keyword research helps you easily build a standard SEO store structure, and search engine optimization so that your store ranks higher when users search.
Keyword research also helps you understand your users better and aids you in building higher-quality content.
The number of visitors to your store will increase significantly with the correct keywords, moreover, you will receive the right customer that you are targeting. Through the process of keyword research, you can predict changes in users' search and keyword needs, thereby choosing to provide quality products and services to the market.
Keyword research process in e-commerce business
Step 1: Use the keyword analysis tool to see all related keywords
Start by using the Google Keyword Planner or keywordtool.io website to search for keyword ideas that are similar to the original keyword ideas. Initial keyword ideas are words that are most closely related to the products you are selling. For example, if you are selling men's clothing, the initial keywords might be: men's clothing, cheap men's clothing, where to buy men's clothing,...
You can see there are a lot of related keywords that users are searching for. This tool also allows you to see traffic volume, competition rate, number of competitors,... However, you will not have enough resources and time to do SEO for all those keywords that need to be selective..., choose the most suitable keywords for SEO.
Step 2: Analyze the obtained keywords
After synthesizing keyword ideas from the above tutorial, you must now have a long list of important keywords that need SEO. Now is the time to do keyword analysis to select the keywords that bring the most value to your website.
When analyzing keywords you should evaluate the keywords according to the criteria to be important and see which keywords are really suitable. Criteria you might consider for evaluation include:
- Keyword Popularity: Popularity is usually calculated based on the average search volume of that keyword, the more searches, the better the quality of that keyword (an important note is that you need to If you are interested in the trend of that keyword, you need to know if those topics are really interested by users?).
- Keyword competition: Keyword difficulty is a metric that estimates the difficulty of ranking for a certain term. The higher the keyword difficulty (KD), the more difficult it will be for you to rank for that keyword with your site.
- Search Intent Matches Web Content: Understanding Search Intent will help you build more quality content and satisfy user queries. There are four basic types of search intent:
Information search: Users want to find information for free
Navigational Search: User is searching for a specific website/brand
Commercial inquiry: Users want to do more research before making a purchase
Purchase search: Users want to buy online
Step 3: Choose the right keywords
After you've researched and narrowed down a few potential keywords, here's what you should do to choose the right keywords for your business, niche, product, or goal.
First and foremost, you have to ask yourself if that keyword is right for your business. While a Keyword's search volume and CPC are both very well represented, if they don't align with your brand in terms of relevancy or a specific target audience, those are definitely not the keywords you're looking for. should use.
The next step in choosing the right keyword is: to check if that keyword has search volume potential. Ideal search volume varies between niches. So you can compare the search volume of high-ranking keywords to determine if it is a good fit for your brand.
The next deciding factor in narrowing down the keyword list is finding out about its difficulty – which we discussed above. As mentioned, our main aim is to find terms that have low competition but provide high search volume.
Then evaluate the CPC of that Keyword. This is one of the most important steps for campaign keywords. A keyword can have a huge search volume, but if the percentage of customers searching for that Keyword is little or no interest in shopping, the ROAS rate will still be very low. Or vice versa even if the CPC is high, if it gives you impressive revenue, the return on investment will still be well worth it.
Evaluate Keyword growth. It's very simple, you just need to put Keyword into Google Trends and then evaluate whether that Keyword is growing or declining.
After keyword research, what should you do next?
Before starting to optimize SEO or do Adwords ads, you need to clearly determine which keywords will go to the TOP in which path. You should identify the main keyword, the secondary keyword, and the corresponding SEO links.
In the past, SEO people often tended to edit a lot of content around 1 main keyword and point internal links to articles that want SEO TOP. Currently, this method still has certain efficiency, but this method is not as superior as the topic cluster model.
The Topic Clusters model can be understood simply with 2 main types of content:
Main content: Generic main posts target keywords with multiple meanings.
Content grouping: Consists of posts that support explanations for subtopics, targeting detailed keywords.
The main content and the content groups are linked together as described in the diagram above. This model helps Google bots and users better understand the information, helping to increase the expertise of your website.
Optimizing keywords in the article
After selecting the keyword list and grouping keywords for SEO in the appropriate paths. You can repeat those keywords in the article. Here are some techniques you need to do:
- Mention keywords in the title tag and Heading1
- Mention keywords in the meta description
- Repeat keywords in other heading tags (H2, H3, H4)
- Mention keywords in the first paragraph of the article content
- Repeat a few times in the content so naturally
Write quality content
There are quite a few articles in the world that prove content with more than 1500 words to rank better than short articles. Try to edit the content that solves user problems.