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Why is Black Friday Marketing Important?
SaleCycle reported that in 2019 Black Friday online sales surpassed all previous records, reaching $7.4 billion, up by $1.2 billion from 2018’s $6.2 billion record.
That’s huge! This is a serious holiday that every merchant with an online or brick and mortar store should observe. Our Black Friday tips will help you to get a cut of this $90.14 billion pie so you can settle in for a prosperous holiday season.
A Deal an Hour
For high traffic stores, having an hourly deal covers several bases at once. Not only does it encourage spending, but by keeping your Black Friday deals a surprise and changing them often, it keeps your customers coming back.
It helps to offer Black Friday deals on all items in addition to the Deal of the Hour. For example, if you offer 40 percent off everything, then your Deal of the Hour could be 50 percent off or higher, further discounts on particular brands or items, or other combinations of sales. Don’t forget to create a homepage banner for each hour you’ll have a deal.
