What is Marketing Automation? [ 2023 Update]

We all share the same desire of increasing revenue and boosting development at lower cost but many of us are struggling to assign personnel, technologies, and processes to reach these goals. Marketing automation is there to tackle this problem.

Definition of marketing automation

Marketing automation builder

Few words cannot concisely illustrate marketing automation. According to Techopedia, marketing automation is to use of software to automate marketing activities, companies can automate, streamline and even measure the performance of their marketing plan as well as the workflow to improve their operation efficacy and increase sales value.

Marketing automation uses software to automate monotonous marketing work. Marketing departments can automate repetitive tasks such as email marketing, social media posting, and even ad campaigns - not just for the sake of efficiency, but also to provide a more personalized experience for their customers. The technology behind marketing automation makes these tasks faster and easier to do.

According to HubSpot Academy

This type of software technology is designed to allow organizations to market more effectively across multiple channels and automate repetitive tasks. Numerous modern marketing methods such as cross-sell, upsell, relationship marketing, ROI measurement and many others can be offered by marketing automation.

How to start your marketing automation?

You can start marketing automation with just four steps:

Step 1: Plan

Figure out your target and desire

Accurately point out your target and desired accomplishment as it will be easier for stakeholders to have an adequate assessment of the marketing automation platform. Write down all your needs and wants and find out which solution can fulfill the required criteria.

For instance, in countries like the US, Australia, and Canada, an email list is one of the essential tools for effective marketing automation. It enables businesses to segment their customer base based on specific criteria such as location, interests, or purchase history. With this data available at hand, marketers can ensure that their campaigns are more personalized and targeted to their customers.

Step 2: Implementation

Carry out marketing automation

Once the platform is taken, you must figure out your fellow team and train them probably. Acquiring technology is very important to the success of marketing automation, pick the core team and promote them as the technology owners. During the process, frequently check whether your marketing automation is serving well or not and whether it helps to connect your teams, your technical tools as well as cross-department workflows or not. Periodically assure that it is working as it’s supposed to.

Step 3: Measurethe

Measuring performance of marketing automation

To enhance the influences of your marketing automation, you should rely on reports and analyses. They will help you to assess and measure the performance of sales and marketing activities and account engagement. Now you can figure out the most crucial KPIs and the marketing areas with the best ROI.

Step 4: Optimize

Don’t forget to optimize when KPIs start to appear

This step is essential when your data and KPIs begin showing up. Attributing revenue over various activities can enable you to be aware of the top effective marketing activities as well as the least ones.

Capabilities of marketing automation

Many functional features and capabilities which indirectly result in ROI are offered by marketing automation. They are: “Central marketing database”, “Powerful engagement marketing engine”, “MarTech stack” and “Efficient analytics engine”.

Marketing automation is an impressive and promising way to promote marketing strategy. You can expect to increase qualified leads with lower cost and concrete the retention and relationship with your customers as well as improve the sales and marketing alignment. If you are ready for cost-effective traffic and leads, it’s time to try marketing automation!the