How to Define Best Selling Products for Your Shopify Store

Wednesday, February 2, 2022 - 3 min read

Product ideas are difficult to come up with, it can feel like everything you could possibly offer has already been sold—not to mention the fact that the most popular product categories will have plenty of competitors. We've compiled a list of practical strategies to find things to sell in your Shopify store to assist you in getting started.

1. Solve customer’s problem

Solving a customer's problem is always a good strategy to create a product that people want. If headaches didn't cause pain, Tylenol wouldn't be in business. Meanwhile, abstract client pain concerns are usually about addressing negative or unsatisfactory experiences with the present product selection.

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Solving customer’s problem

When you discover frequent issues with an established product line, it's worth paying close attention. Being acutely aware of the pain points and minor annoyances you encounter on a daily basis may be exactly what you need to come up with your next profitable product concept.

2. Hobby

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Customers tend to buy stuff for their hobbies

When customers are enthusiastic about a certain trade or activity, they are more likely to spend money to get exactly what they want. When considering the prospective prospect of any product or set of products, this willingness to pay might be an essential criterion. Golfers, for example, are infamous for spending hundreds or even thousands of dollars to improve their score by a few strokes, this means one chance of a potential niche for your store is opened. 

3. Choosing your Shopify products by your professional experience

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If you are a photographer, why not sell a camera?

Have you learned the ins and outs of a certain business through working in it? Perhaps you have a skill or a collection of experiences that enable you to know more about a subject than the ordinary individual. Turning your knowledge into an internet business is a clever strategy to join the market with a competitive advantage that is difficult to imitate or reproduce.

4. Trend following

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Analyze trending products to find new niche

Recognizing a trend early on can be a huge advantage for a new company. It enables you to carve out a niche in the industry and establish yourself as a market leader before your competitors. Furthermore, due to the nature of digital marketing, your sponsored expenditure will most likely be smaller, and possibilities to create long-term SEO traffic will likely be more plentiful. 

The challenge is to distinguish between a "fad" and a genuine "trend." A fad is something that has risen to prominence solely due to novelty or a gimmick; while fads can provide excellent marketing possibilities, keep in mind that if you build your firm on a trend, the demand will eventually fade. A trend, on the other hand, is something that meets an existing need in a novel way, holding much longer than a fad.