Niche Market Inspiration for New Entrepreneurs

Tuesday, April 20, 2021 - 3 min read

While making an online business, it’s better to position yourself as a brand for a particular audience rather than a brand that is open for everyone. However, it’s not easy to come up with a niche market that you can master and run on easily.

In this article, we will show you several niche market examples that are suitable for new entrepreneurs. Check it below if you are encountering difficulties and racking your brain at this stage!

Travelers

The 21st century has witnessed a considerable increase in the number of customers who approach traveling. Moreover, they also become more and more environmentally conscious, so stepping up onto the plate with eco-friendly and sustainable products is not a bad choice for you currently.

Some suggestions include smartphone accessories, practical athleisure, scratch maps, and so on…

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Remote Workers

The growing number of remote workers exists due to two reasons: the effect caused by COVID-19 and the convenience that self-employed contractors bring about. 78% of 669 CEOs in a PwC survey say that remote collaboration will be one kind of cooperation in the long term.

If you want to pour money into this niche market, you can sell things like decorations for desktops, decorations for home offices, or accessories for laptops…

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Gamers

By the word “gamers”, we would like to talk about a variety of subsets like PC gamers, tablet gamers, mobile gamers, and PC gamers… This is such a thriving industry since it is expected that by 2013, the industry can be worth $200 with mobile gaming accounts for most of the market (91%).

Some best-sellers products within the market are chairs, controllers and decals, blue-light blocking glasses, games, accessories, and T-shirts printed gamer culture...

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Pet Owners

Last year, just the pet business itself reached a total expenditure of $99 billion in the US. This might be attributed to the fact that pets give us a good sense of emotional wellbeing, and pets are great friends for people who live alone.

There are many things you can sell based on different types of pets and their lifestyles. Among those, the most popular products are pet cameras, pet foods, GPS pet trackers, pets clothing, accessories with pets’ photos, and so on…

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Conscious Consumers

In the situation that our world is largely destroyed and natural disasters are happening more often, sustainability now becomes one of the hottest topics among every forum. According to IBM, six out of ten people are willing to choose a greener alternative even if it might cost more than the normal one.

Reusable drinking straws, eco-friendly cosmetics, or menstrual cups are such products for this group of consumers.

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Health And Wellness

Health and wellness mean looking after your body, your mind, and your spirit. This market contains a wide range of areas, from nutritious food and beverage, beauty care products, immunity to digital ones such as ebooks or recipes.

If you find health and wellness interesting but don’t understand much about it, you can partner with a professional to select and develop suitable products.

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Homeowners

Due to some home-sharing apps like Airbnb or VRBO, home-sharing becomes much easier than ever before and has generated passive income for lots of people.

This can pave the way for you to come up with some ideas like home security cameras and furniture for small and medium apartments…

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