What is Marketing Automation?

Tuesday, February 23, 2021 - 3 min read

We all share the same desire of increasing revenue and boosting development but with lower cost but many of us are struggling to assign personnel, technologies and processes to reach these goals. Marketing automation is there to tackle this problem.

Definition of marketing automation

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Marketing automation builder

Few words cannot concisely illustrate marketing automation. According to Techopedia, marketing automation is to use software to automate marketing activities, companies can automate, streamline and even measure the performance of their marketing plan as well as the workflow to improve their operation efficacy and increase sales value. This type of software technology is designed to allow organizations to market more effectively across multiple channels and automate repetitive tasks. Numerous modern marketing methods such as cross-sell, upsell, relationship marketing, ROI measurement and many others can be offered by marketing automation.

How to start your marketing automation?

You can start marketing automation with just four steps:

Step 1: Plan

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Figure out your target and desire

Accurately point out your target and desired accomplishment as it will be easier for stakeholders to have adequate assessment over the marketing automation platform. Write down all your needs and wants and find out which solution can fulfill the required criteria.

Step 2: Implement

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Carry out marketing automation

Once the platform is taken, you must figure out your fellow team and train them probably. Acquiring technology is very important to the success of marketing automation, pick the core team and promote them as the technology owners. During the process, frequently check whether your marketing automation is serving well or not, whether it helps to connect your teams, your technical tools as well as cross-department workflows or not. Periodically assure that it is working as it’s supposed to.

Step 3: Measure

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Measuring performance of marketing automation

To enhance the influences of your marketing automation, you should rely on reports and analyses. They will help you to assess and measure the performance of sales and marketing activities and account engagement. Now you can figure out the most crucial KPIs and the marketing areas with the best ROI.

Step 4: Optimize

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Don’t forget to optimize when KPIs starts to appear

This step is essential when your data and KPIs begin showing up. Attributing revenue over various activities can enable you to be aware of the top effective marketing activities as well as the least ones.

Capabilities of marketing automation

Many functional features and capabilities which indirectly result in ROI are offered by marketing automation. They are: “Central marketing database”, “Powerful engagement marketing engine”, “MarTech stack” and “Efficient analytics engine”.

Marketing automation is an impressive and promising way to promote marketing strategy. You can expect to increase qualified leads with lower cost and concrete the retention and relationship with your customers as well as improve the sales and marketing alignment. If you are ready for cost-effective traffic and leads, it’s time to try marketing automation!