WordPress must be the popular blogging platform that you encounter when preparing for marketing campaigns. However, not all external platforms can be absolutely compatible with Shopify and you might not realize that blog posts are available on Shopify.
Advantages of Shopify Blog
Shopify Blog offers sufficient features to satisfy your requirements, you can create a blog post with images, video, automatic SEO optimizing description, schedule post or visual editor. The functionalities might not be various or powerful as WordPress, however, with Shopify Blog, you can:
What can Shopify blog do to enhance your content?
Shopify blog enables you to effectively manage the comments on one post
Social media buttons
Optimize SEO by adjusting title, meta description or URL
Improve your site functionalities by apps: applying some apps will significantly improve your store performance as well as create a professional look. Two highly recommended apps to add to Shopify blog are Disqus and AddThis. Disqus will promote the discussion while AddThis allows customers to share your blog to social networking site such as Facebook, Twitter or email.
The only down point of Shopify blogging is that it is not a comprehensive blog platform in comparison to Tumblr or WordPress. However, if you are the owner of a Shopify store, Shopify blog must be the first choice because of its ability to minimize the gap between your product page and blog post, create a synchronization between them and bring your customers a shortcut to your online store. On the other hand, if you are processing a WordPress or other platform, it is possible to integrate with a Shopify store but you might suffer some negative influences such as SEO reach, complex analytics or difference in design, etc.
Regarding how to create a blog post on Shopify, we will publish an article about the guidelines to start a Shopify blog soon.