8 Top E-commerce Courses to Help You Launch and Grow Your Shop

Tuesday, December 21, 2021 - 7 min read

Both experienced e-commerce marketers and newbies can profit from e-commerce training. You can stay current with e-commerce trends, cover knowledge gaps, and learn how to maximize the potential of your online store by taking courses on major e-commerce topics. 

Hundreds of e-commerce courses are available through a simple Google search, all taught by some of the world's most experienced marketing professionals. Choosing the proper one for your skill level and budget, though, can be challenging.

1. Hubspot – e-commerce marketing course

The e-commerce Marketing Course from HubSpot is primarily focused on assisting you in developing a strong inbound marketing strategy. Ethan Giffin, the instructor, provides ideas, tricks, and case studies to assist you in growing your business.

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Hubspot Academy – Free courses

This course will teach you how to translate and adapt inbound marketing tactics to your company's specific e-commerce difficulties.

The course comprises four lectures, three quizzes, and ten videos and takes about 34 minutes to complete. It's ideal for people who prefer a hands-on approach to learning.

Ideal for: New and seasoned e-commerce business owners who want to improve their inbound marketing strategy can benefit from HubSpot's e-commerce Marketing Course. This course is free, but an email opt-in is required.

2. Skillshare: e-commerce essentials

E-Commerce Essentials is a one-hour Skillshare lesson for persons who are just getting started in the e-commerce business. Tracey Wallace, the lecturer, is the editor-in-chief of BigCommerce and provides a wealth of practical advice.

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E-commerce marketing strategy masterclass

You'll learn how to identify the ideal product for your niche, evaluate your market, understand your competition, discover the right platform, and scale your business in this course.

You'll also be able to join the community and share your work with other students who took the course. Over 36,000 students have used Skillshare's E-Commerce Essentials course to start their own e-commerce firm. Ideal for: People who wish to start an ecommerce business as a side hustle or a new job should take Skillshare's E-Commerce Essentials class. This workshop is completely free to attend.

3. Udemy: Selling on Amazon

The information of Udemy's e-commerce course is geared toward Amazon sellers. This course will teach you how to sell on Amazon using the four most effective strategies: Amazon SEO, recommendations and algorithms, advertisements, and listings.

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Free courses from Udemy

You'll also get freebies and bonuses with this course, including printable worksheets, exercises, a 15-minute coaching call, access to the instructor's Facebook community, and more.

The course on Udemy has 13 sections and might take up to four hours to finish. Aside from Amazon, Udemy has a large number of courses on how to develop your e-commerce website as well as how to use platforms like AliExpress.

  • Ideal for: People who wish to start selling on Amazon should take Udemy's e-commerce course.

  • This course normally costs $50, however Udemy frequently has sales where you can get it for as little as $10.

4. Shopify: E-commerce email marketing 101

The e-commerce Email Marketing 101 course from Shopify delves into the realities of email marketing and how to develop a successful email marketing strategy.

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Shopify email marketing course

This Shopify course covers topics such as email types, how to choose an email service provider, how to write effective emails, examples of email mistakes, and more.

This course lasts two hours and seven minutes and is divided into six modules with a total of 38 lessons.

Shopify's e-commerce Email Marketing 101 is ideal for anyone who is new to email marketing.

5. Digital Marketer: E-commerce marketing specialist

The e-commerce Marketing Specialist is a more intensive e-commerce course for intermediate or advanced marketers than the other courses on this list. As an e-commerce professional, you'll learn the finer points that will help you boost your sales.

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Certified e-commerce marketing specialist

This course delves into current e-commerce trends and how to use various technologies to help your company develop quickly. This course should take you anywhere from three to seven days to finish. It lasts four hours and consists of five modules with a total of 40 lessons. You'll get a badge that says "Certified e-commerce Marketing Specialist" that you can put on your website, email signature, or LinkedIn profile once you've finished.

This course is for you if you already have an e-commerce store and want to improve it. You'll discover how to create a long-term strategy that will help your company prosper.

The e-commerce Marketing Specialist is priced at $495.

6. LinkedIn: E-commerce Fundamentals

If you've had an e-commerce idea for a while, LinkedIn's e-commerce Fundamentals will guide you through the process of turning your idea into a viable online store.

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You can use a variety of e-commerce models to reach your objectives, but not all of them will work well for your company. This course will assist you in determining which business model is best for your company. Selecting a chosen industry or niche, defining your target demographic and buyer profile, and selecting and validating your e-commerce idea are all important lessons to learn. Patrick Rauland, the instructor, assists you in registering for permissions, developing your brand, and selling your products when you have the essentials of your business ready.

You'll receive a certificate that you may put on your LinkedIn profile once you've completed the course. One hour and 22 minutes is allotted for the course.

This course is the best option for e-commerce beginners who are having trouble putting their ideas into action. The "e-commerce Fundamentals" course on LinkedIn costs $35.99.

7. Alison: E-commerce Diploma

Alison's Diploma in E-Business is a comprehensive education for entrepreneurs who wish to quickly expand their online store. You'll learn how to increase your search ranks and set up Google Ads, for example. When it comes to calculating ad ROI, it's critical to understand how to look for gaps that could cause your ads to fall short of their potential. This course will show you how to use metrics to examine and troubleshoot any problems you may encounter.

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Diploma by Alison

The course is 10 hours long, and upon completion, you will obtain an e-business diploma.

Ideal for: People who wish to learn more about Google's tools and how to use them in their e-commerce firm can benefit from Alison's "Diploma in E-Business."

This course is completely free.

8. Coursera

Coursera's Digital Marketing Specialization course is for you if you desire an in-depth grasp of the motives behind data and analysis methodologies utilized by marketing professionals.

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Coursera digital marketing for e-commerce

You'll learn about online analytics tools and methodologies, 3D printing, social commerce, SEO, and other topics in addition to data. This specialization consists of seven courses that will offer you a thorough understanding of the several basic areas of e-commerce.

The University of Illinois offers a Digital Marketing Specialization course as part of its iMBA program. The courses take up to eight months to complete and need roughly five hours per week.

This course is perfect for novices who have eight months to spare and seek in-depth learning from industry specialists. Enrollment is free of charge.

You should have a better sense of which e-commerce education is best for you after going through the courses. If you're brand new to e-commerce, enroll in a course that covers the basics. You can start with the fundamentals before moving on to more advanced material. Choose a course that focuses on a specific subject you'd like to learn more about, such as incorporating Google technologies into your business, if you have some e-commerce experience.Industry specialists who want to stay on top of the latest trends or acquire new techniques can enroll in a master class instead of the introductory content!