The 21st century has witnessed the spectacular rise of e-commerce, and there is no evidence that the heat would stop growing in the next ten years.
In this article, we will provide six e-commerce trends that all dropshippers should know in 2021. Check it below!
Trend 1: Personalization
Personalization means utilizing the data you’ve gotten from customers to make an informed conversation. You can include a messenger bot or email flow that adjusts to audiences’ preferences, or a flow that recommends products your audiences may be interested in.
Trend 2: Mobile Shopping
According to Business Insider, mobile shopping accounted for 25% of e-commerce sales in 2019 and increased to 45% just after one year. Therefore, it is necessary, if not compulsory, to make your store ready for this kind of shopping.
In general, there are two things you need to do to make your store more mobile-friendly:
Simplify The Website
The mobile screen is very small, so you should get rid of clutter and other useless information. A simple layout is a must, meaning that you minimize the number of columns, banners, and high-resolution images.
For example, Zara welcomes audiences with a simple new arrival notification, followed by categories for viewers to choose. Quite straightforward and easy to navigate, isn’t it?
Optimize The Checkout Process
The fewer steps in the checkout process, the happier your customers. You can consider making this final process within three taps, and also include trust badges so that your customers can feel safe and comfortable.
Trend 3: Augmented Reality
Many people are afraid of online shopping because they can see the product physically, or can’t imagine how it looks in reality. Fortunately, all of these worries will disappear with augmented reality. AG plays a crucial role in making you stand out from other competitors, especially if you aim at the household goods market.
According to a survey, more than 60% of the customers say that AG has improved their shopping experience, making online shopping more reliable in their eyes.
Trend 4: Videos
If you have never uploaded a video to your site, it’s time for you to try once. Similar to AG, videos allow audiences to get a “more real” view of a product and observe it from every angle. That explains why on average, 84% of customers decide to buy the product after watching the brand’s video.
It isn’t necessary to invest too much money into production. All you need is a camera and cost-efficient edit videos apps like Hyperlapse or Magisto. After that, you can post it on your Youtube channel, Instagram, or even your TikTok account.
Trend 5: Green Consumerism
To understand how popular green consumerism is, let’s take a look at how each generation reacts to the trend:
Very clearly, most people are becoming more conscious of the impact put on our environment. You can express your concern for the planet in several ways, such as promoting reusable cotton bags, making clothes from sustainable materials, or even raising a fund for environmental organizations.
Trend 6: Social Shopping
If you’re an Instagrammer, you may get used to influencers tagging products in every photo. That’s called social shopping. With the “Shop” feature, Instagram is now another platform for you to sell products and promote your brands.
To find out what influencers are and how to cooperate with them on the visual app, check out this article.
Besides Instagram, you can also make use of Pinterest to boost the brand’s awareness. Try pinning daily, create boards that attract users, make them follow you, and finally encourage them to make a purchase.