Tips to boost your Shopify marketing during the holidays

Tips to boost your Shopify marketing during the holidays


The holiday season is a great time to boost your Shopify marketing efforts and increase sales. In this blog post, we'll share some tips on how to make your Shopify store stand out, use Shopify apps to boost sales, and take advantage of holiday shopping trends… By following these tips, you can make the most of your Shopify marketing this holiday season and maximize your sales.

Make Your Shopify Store Stand Out.

Use Eye-Catching visuals

Your product photos and store design are the first things customers will notice about your Shopify store. Make sure they make a good impression! Use high-quality photos, clean design, and clear calls to action to guide visitors to what you want them to do.


Ensure your products are displayed prominently and your photos are high quality. If you’re selling physical goods, consider using lifestyle shots rather than just product shots. This will help potential customers imagine themselves using your products.

Your store’s design should be clean and organized. Use easy-to-navigate menus and clear calls to action (CTAs) to guide visitors to where you want them to go. Avoid cluttered pages and overwhelming amounts of text—less is more when it comes to design. And make sure your mobile experience is just as good as your desktop experience—according to Google, 61% of shoppers are unlikely to return to a site on mobile if they had trouble accessing it.

Use Scarcity Tactics

Scarcity tactics create a sense of urgency that can encourage customers to buy now rather than wait. If a customer thinks an item might sell out soon, they’re more likely to buy it before it’s gone. You can create scarcity by listing limited quantities of products, running time-sensitive sales, or featuring countdown timers on your site. Just be sure not to overuse these tactics—if everything on your site is “limited time only!” then nothing is special anymore. Use scarcity sparingly for maximum impact.

Some examples of scarcity tactics you can use include:

  • Listing limited quantities on products: “Only 5 left in stock!”

  • Running time-sensitive sales: “20% off all orders placed within the next hour!”

  • Featuring countdown timers on your site: “Sale ends in 3 hours!”

Take Advantage of Holiday Shopping Trends.

Use Shopify Deals to Attract Customers

The holidays are a great time to offer deals and discounts on your products. This is a great way to attract customers and increase sales. You can use Shopify's built-in discount tools to create special holiday deals.


For example, you could offer a 10% discount to customers who spend $100 or more in your store. This would encourage customers to shop more during the holidays, while also getting them a great deal on your products.

Use Shopify Holiday Shipping to Increase Conversions

Offering free or discounted shipping during the holidays is a great way to increase conversions. Customers are more likely to purchase from your store if they don't have to pay for shipping. You can use Shopify's shipping calculator to see how much it would cost to offer free shipping on your orders.

Use Shopify Gift Cards to Increase Loyalty

Gift cards are a popular holiday gift, and they can also be a great way to increase loyalty for your Shopify store. You can sell gift cards in your shop, or you can offer them as part of a promotion. For example, you could offer a $10 gift card for every $50 spent in your store.

Use Shopify Apps to Boost Holiday Sales.

Use Shopify's Email Marketing tool to send holiday discounts and promotions to your customers

The holidays are a great time to boost your Shopify marketing efforts, and one of the best ways to do this is by utilizing Shopify's built-in marketing tools. One powerful tool at your disposal is the Email Marketing tool, which you can use to send holiday discounts and promotions to your customers. This is a great way to increase sales and encourage customer loyalty during the busy holiday season.


To start, create a new email campaign and select a template that fits your holiday message. Then, add in any relevant details like discount codes or special offers. Finally, schedule your email to go out at a time that will reach the most people. Keep in mind that many people are busy during the holidays, so it's important to send your emails early enough that they'll have time to take advantage of your deals.

Use Shopify's Announcement Bar to promote holiday deals on your website

In addition to using Shopify's Email Marketing tool, you can also take advantage of the Announcement Bar feature to promote holiday deals on your website. This is a great way to make sure that everyone who visits your site is aware of any special offers or discounts you're running. Simply create an announcement bar campaign and include details about your deals, then choose when you want it to appear on your site. You can even set it up so that it appears only on specific pages or products.

Use Shopify's Product Bundles feature to create holiday gift bundles

If you're looking for a creative way to market your products this holiday season, consider using Shopify's Product Bundles feature to create Holiday gift bundles. This is a great way to upsell customers by offering them multiple products at a discounted price. Simply create a product bundle and select which products you want to include, then set the price and schedule it to live in your store. Be sure to promote your bundles prominently on your website and social media channels so potential customers are aware of them.


Use Shopify Product Reviews to increase traffic

Another great way to increase sales during the holiday season is to use Shopify product reviews. When you add product reviews to your Shopify store, it will help you attract more traffic and get more people interested in what you have to offer. People love reading reviews before they make a purchase, so this is a great way to increase conversions and boost your bottom line.

Use Shopify upsells to increase AOV

One of the best ways to increase average order value (AOV) during the holiday season is to use Shopify upsells. Upselling is a great way to encourage customers to spend more money when they are buying from you, and it can be a great way to boost your profits during the busiest shopping time of the year.

Create holiday-themed content.

Write blog posts about holiday gift ideas, holiday party tips, or anything else related to the holidays

Your blog is a great place to start getting into the holiday spirit! You can write blog posts about all sorts of things related to the holidays, like gift ideas, party tips, or even just general information about different holiday traditions. This is a great way to show your customers that you're excited about the holidays and get them excited too!

Create holiday-themed graphics or videos to post on your social media channels

Social media is a great way to reach out to your customers and get them engaged with your brand. And what better way to do that than by creating some fun, festive content? You can design holiday-themed graphics or even make short videos to wish your customers a happy holiday season. Whatever you do, just make sure it's creative and festive!

Create a holiday-themed email newsletter

Email newsletters are another great way to connect with your customers and promote your brand during the holidays. You can create a special holiday edition of your newsletter with festive content, exclusive discounts, and more. This is a great way to show your customers that you're thinking of them this holiday season!

Run holiday-themed promotions.

Run a social media contest with a holiday-themed prize

For example, you could run a contest on Instagram where people have to post a photo of themselves using one of your products and tag your brand in the photo. The winner could receive a $100 gift card to your store. This would get people interacting with your brand on social media and get them talking about your products to their friends and followers.

Sponsor a holiday-themed charity event

For example, you could sponsor toys or donate a portion of your sales to another charity organization during the holidays. This would show that you're committed to giving back during this festive time of year, and it would also get people talking about your brand and its charitable efforts.


The holiday season is a crucial time for E-commerce businesses. If you want to boost your Shopify marketing during the holidays, just follow some tips we have shown you. In these ways, you can reach a wider audience and increase your sales, maximizing your chances of success this holiday season. So start planning your holiday marketing strategy today!

Back to blog

Leave a comment