Why do e-commerce businesses use marketing automation to enhance their store performance?

Why do e-commerce businesses use marketing automation to enhance their store performance?

 E-commerce marketing automation is a critical tool for increasing revenue and consumer engagement in an e-commerce organization. It may also assist you in driving sales of high-demand commodities while saving you a significant amount of time and human resources, particularly during the COVID-19 crisis.

As an online store owner, this article explains the benefits of e-commerce marketing automation in detail. It also has features for e-commerce marketing. Take a look at what marketing automation is and what it can do for you.

1. Definition

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What is marketing automation?

In basic terms, this strategy entails employing a tool to automate and manage repetitive processes in e-commerce marketing. This frees up staff time to focus on database administration or other tasks. Marketing also requires monitoring the same metrics or numbers on a regular basis. The manipulator may become annoyed, and repeating efforts may become exhausting.

Consider it as if you hired one person to operate your whole online store, or as if you were using autopilot. The software handles everything from cart cancellation to emails and more, as well as keeping track of how the problem is progressing.

2. Benefit

a, Time-saving

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Marketing automation can significantly save your time

One of the most obvious benefits of automated marketing is the time savings. By employing computer technology to handle repetitive tasks like filling in data, creating reports, and developing processes, you can save the time it takes to prepare and run your campaigns. Employees will be pleased not just because they will have more free time, but also because the company level will be lower. A happy marketing team will be a more effective marketing team that can focus more on creativity. In the end, automation will make you more efficient and help you to get more out of your time, regardless of the size of your workforce.

b, Cost-saving

With e-commerce marketing automation software that handles the bulk of your tedious job, you can do more with fewer team members. Carefully structured marketing pushes may multiply a marketer's power by hundreds, substantially lowering the amount of money needed to acquire new business.

c, Easy to improve

When it comes to optimizing procedures, automation has two advantages. To begin with, all marketing operations have a superior top-down perspective. This allows you to understand how one aspect may influence another, as well as do A/B testing to see which ways your customers are more likely to employ.

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Marketing automation

The pace at which these changes may be made is typically accelerated by automation. You may create campaigns with more frequency, free of the constraints of regular manual feedback. Increased frequency, on the other hand, opens up additional opportunities to improve the marketing plan.

d, Improving customer experience and engagement

On a variety of levels, effective e-commerce marketing solutions may assist in personalizing communications. The customer experience will improve throughout many phases of your buyer's journey as a consequence of this greater personalization, and future conversions will become more crucial.

At the same time, you'll see that leadership and communication skills are flourishing. You'll be able to see how effective e-commerce email marketing automation and social media content are at pushing your consumers, as well as gain a better knowledge of the buyer's journey so that any roadblocks may be recognized.

e, Few mistakes

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Marketing automation causes few mistakes

Because they are so repetitive, such tedious marketing jobs are notorious for forcing human errors. Because an e-commerce marketing automation technology does not experience depletion or fatigue, mistakes caused by these human variables will not occur until your e-commerce activities are automated.

3. Major marketing automation platforms

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Klaviyo e-mail marketing growth

The most outstanding marketing automation platforms in 2021 are Klaviyo, Salesforce Bronto, Odoo, MailerLite, HubSpot and Omnisend. 


Target customers


Klaviyo's primary purpose is to provide seamless integration with Magento, Shopify, WooCommerce, and all sizes of e-commerce businesses. This MAP contains non-e-commerce B2B and B2C vertical adopters. Clients include Nuun, BearBrand, and SoloStove.


Odoo is used by 2816 businesses. Odoo firms are mostly located in the United States, particularly in the IT and service industries. Odoo is used by the majority of businesses with 10-50 employees and annual revenues of $1 million to $10 million.


Salesforce's initial concentration was on MNCs and IT giants that could deliver their services, but it has recently shifted its attention to SMBs and internet enterprises.


Bronto's clientele include well-known wholesalers and vertical brands in clothes, home goods, and sports equipment, among others. Customers include Brilliant Earth Joys, the Sportsman Warehouse, and Everlast sporting gear.


MailerLite's existing client base includes businesses of all sizes from a variety of verticals. Customers include BMW, GoPro, and TypeForm.


Havalon Knives, GiftBasketsOverseas, and Sisu Mouthguards are among HubSpot e-commerce 's clients. This platform is simple to use and comprehensive, making it an excellent solution for e-commerce  businesses based on Shopify or SBB who want to develop quickly.


Omnisend's target market is "small and medium-sized e-commerce companies," according to the company.

The advantages of marketing automation provide marketing teams with a one-of-a-kind opportunity to improve their digital transformation efforts. Your time and energy may be better spent building your strategy, creating content, and engaging with high-priority client demands by embracing automation for repetitive chores, reporting, and top-of-funnel involvement.

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