Acquiring and converting new customers, prospects, or leads is one of the most important aspects of an e-commerce customer's journey. And conversions have always been the peak of the mountain that Shopify brands have worked hard to reach. And it's not a single track, a single hack to make your Shopify store successful overnight and attract thousands of shoppers in a matter of days.
However, there are a number of approaches and tactics that you can implement into your Shopify stores to help you progressively increase your sales.
1. Improve the usability of your app and website.
When we first walk into a store, we are greeted with a warm greeting by the store manager or agent. They inquire about our well-being and what we are searching for, and they offer assistance as we peruse the store.
Mobile e-commerce usability
This simple step assists any brick-and-mortar store in engaging with a potential consumer from the start and assisting the customer in finding what they are seeking for more quickly.
It's the same story with your internet store. The usability and navigation of your store, whether on desktop or mobile, in-app or onsite, can make or break a potential customer's decision.
2. Rewarding first-time visitors
Because internet shopping is a congested area, first-time visitors are also deemed more difficult to recruit. It has a high cost per user acquisition rate all of the time.
Rewarding first-time visitors to keep them on your website
For example, any first-time visitors who come to your website or app as a result of a PPC campaign will cost you money merely to get them there. And if you get a few thousand visitors from PPC, this number can quickly climb.
As a result, it's critical that you put your best foot forward for them. You can persuade more customers to join up by using onsite and in-app advertising that offer, for example, 10% off your first order if you sign up. You can also use less intrusive methods, such as web-push soft opt-in, to get a first-time visitor to sign up for push notifications and then use the channel to convert the visitor into a paying customer.
3. Personalized Push Notifications
In recent years, push messaging has been one of the most popular ways to communicate with our audiences, visitors, and customers.
Incentivized Push Messaging - You can design push campaigns that entice customers to make a purchase using platforms. It could be a special one-time offer or a discount.
Cart-Recovery Push Messaging - Cart-recovery push campaigns can be sent to any user who has abandoned their cart for a certain amount of time.
Omni channel platform can help you develop customized messages marketing products and services based on your consumers' history and behavioral data using AI and machine learning.
Transition push messaging: Don't leave your consumers hanging with transactional push messaging. Let them know if any of their wish list goods drop in price or are about to run out of stock, so they can get it before it's too late.
4. Recommendations implemented both in-app and on-site
There are thousands of apps for Shopify users to implement onsite and in-app suggestions for customers based on their historical and behavioral data. This enables businesses to produce entirely dynamic customized suggestions that are tailored to each individual customer.
To distribute recommendations across their store, one can use a variety of approaches. It might be any of the following options: Headers, sliders, pop-ups, and more may be found within the app and website.
5. Post-Purchase Rewards
Exploring rewards after their initial purchase is another wonderful strategy to enhance your conversion rate. These incentives could take the form of reloadable coupons, points, or credits.
Coupon or discount is the great choice for next purchase
First, you are rewarding a shopper by providing value to the purchase with usable credits for future purchases. Second, it encourages repeat visits from the customer. You can quickly design interactive incentive programs and include them into your communications through in-app and onsite notifications, email, and push notifications.
6. Welcome Rewards
The first-buy incentive, similar to post-purchase rewards, is another approach to make a consumer feel valued after they make their first-ever purchase. This sense of immediate fulfillment can make a buyer feel truly valued.
Introduce the campaign on your website and send out emails and push notifications to your prospects. The communication on your behalf shows that you are proactive and concerned.
Improving customer acquisition and conversions isn't as difficult as we might think. Using these methods in your Shopify store will help you convert and attract more consumers more quickly. That being said, you can't expect magic to appear out of nowhere. But keep track of your efforts day in and day out, and adjust your strategies based on the results. Last but not least, keep in mind that we'd love to assist you in growing your Shopify business.