Understanding the audience's and customers' shopping habits can aid in the optimization of digital marketing strategies and the growth of conversion rates. Merchants often struggle to design their Shopify sales funnel in a way that serves both the customer and the business, in our experience. In this post, we'll show you how understanding the normal customer path may help you improve the conversion and retention rates of your Shopify sales funnel.
What is a sales funnel?
Sales Funnel for Shopify store
Simply explained, a sales funnel is a marketing phrase that refers to each of the phases or stages that a potential consumer goes through on their way to purchasing something. A sales funnel is, as the name implies, funnel-shaped. It has a large top that depicts every possible store visitor. It has a tiny hole at the bottom, which represents your sales, and tapers through the middle, symbolizing customers at various points throughout your store. The appropriate sales funnel may assist you to understand what your consumers are thinking throughout their buying process, as well as invest in and develop relevant marketing campaigns. Finally, a sales funnel can aid in the conversion of prospects or leads into customers.
Stages of the Shopify sales funnel
A sales funnel contains numerous stages, from the large entry to the tapered middle to the narrow end. The main steps of a sales funnel are outlined below.
#1 Store awareness stage
Attract more customers by social networks
The first stage of the conversion funnel is awareness. Naturally, this is the point in your funnel where you have the most people. It's when consumers see your brand for the first time through advertisements, blog articles, search engine results, or social media efforts. In this stage, your goal is to attract the right people: those who will most likely become your customers.
There are a few methods for generating leads and establishing trust with potential customers: SEO, Facebook or Google ads, social media platforms, SMS/email marketing, and any other method you believe would be successful.
#2 Interest stage
Once you've gotten audiences into your store, the following step is to make sure they spend time looking at your store. Great images, impressive product descriptions or top customer reviews should be highlighted. Offering great bargains is one of the most efficient ways to encourage buyers to look at your items.
#3 Conversion stage
Convert audiences into customers
It's a good start to get your customers to look at a deal. However, you won't get the benefits of this unless a consumer places items in their shopping cart. Upselling deals/sales is one of the most successful techniques to increase the number of add-to-carts your store generates. To learn more about upselling and cross-selling in your Shopify business.
Customers will actually spend more for bundle deals, according to research - the perceived savings is a highly successful technique of upselling. You may also increase your ATCs by using a prominent call to action, high-quality product photos, and an easy-to-navigate store.
Cart abandonment is a major issue for many e-commerce businesses. One of the most challenging parts of making a sale is getting your ATCs to the checkout, but there are a few tactics you can do to help. Ensure that your customers are aware of their savings by showing them how much they'll save or reminding them that their discount will be applied once they've completed the checkout process.
#4 Thanks to the customers
A great way for your Shopify Thank you page
You must do all possible to ensure that your customer returns to your store after making a purchase. According to studies, you're up to 70% more likely to sell to a repeat customer, and there are a few things you can do to increase that figure. A post-sale thank you page is an excellent way to do this, as it provides your customer with an incentive (such as free shipping or a 10% discount) for their next purchase.
Optimizing your Shopify sales funnel will enhance conversions, which will benefit your bottom line in the long run. The key to developing an effective sales funnel is enticing and inspiring customers at each level, as well as removing roadblocks that can drive them to abandon their carts or abandon their checkouts.