Bird Buddy - Nature's Moments, Captured & Shared

Elevating E-commerce with Smart Technology

Bird Buddy
App Integration, Custom App Development, Troubleshooting, Website Audit, Store Development
Aug 2021 - Jun 2022

Client Overview

Bird Buddy has revolutionized bird-watching with their AI-powered smart bird feeder. As a top Kickstarter campaign, they've made it easy for enthusiasts to connect with nature and share their passion.


Client Needs and Pain Points

Bird Buddy sought to enhance their Shopify store with features that resonate with their innovative spirit. They needed:

  • Product Bundles: To offer curated bird-watching essentials.
  • Kickstarter Integration: Seamlessly importing orders into Shopify.
  • Performance Optimization: Boosting site speed for a frictionless user experience.
  • Bundle Splitting: Offering flexibility in cart and checkout processes.
  • Subscription Model: Engaging customers with recurring deliveries.
  • User Flow Redesign: Streamlining the shopping journey with upsell opportunities.
  • Landing Page Creation: Crafting a compelling entry point based on Figma designs.
  • Email Customization: Personalizing order confirmations for brand consistency.
    Analytics Integration: Ensuring event tracking with Facebook Pixel.
  • Bug Resolution: Addressing playback issues for TikTok browser users.
  • Ongoing Support: Providing expert consulting and technical assistance

Project Challenges and Our Solutions

We tackled each challenge with strategic planning and agile development, ensuring Bird Buddy's store not only met but exceeded their expectations.

  • Our solutions were tailored to enhance user experience, streamline operations, and drive conversions.

Key Achievements


Significant Site Speed Improvement

We increased site speed from 14% to 82% (performance) and from 59% to 89% (structure) according to GTmetrix.


Seamless Kickstarter Integration

We seamlessly integrated Kickstarter orders into Shopify, ensuring a smooth transition for backers and efficient order management.


Robust Subscription Model Development

We developed a robust subscription model, providing a reliable and scalable solution for recurring billing and customer management.

Client Testimonial

They handle frontend and backend problems with ease. They manage to take over complex tasks and deliver results before deadlines. Our one-time cooperation turned into a longer-term outsourced development team for Shopify.

- Benjamin Kumalić - VP of Growth, Bird Buddy


The completion of Bird Buddy's Shopify project marks a milestone in e-commerce excellence. With a suite of custom-developed features and technical enhancements, Bird Buddy is now poised to offer an unmatched online shopping experience to bird-watching enthusiasts worldwide. The project's success is a testament to the synergy between Bird Buddy's visionary approach and our technical prowess, setting a new standard for online retail in the niche market of bird-watching.

Recent projects


Dandelion Jewelry

Dandelion is a Shopify Plus merchant specializing in exquisite jewelry and accessories. They are committed to providing a seamless shopping experience for their customers.

Doughnut Time Germany - Store Build from Scratch

Doughnut Time Germany, known for their delicious and creative doughnuts, required a full Shopify store build from scratch. Our team developed a robust online store, mirroring the successful UK website, enhancing user experience, and boosting online sales.

Expert Shopify Development for Bird-Watching Enthusiasts

Our expert Shopify solutions propelled Bird Buddy to new heights, optimizing their online store for peak performance and user engagement, ensuring a seamless shopping experience.