If your company published its best-ever quarterly sales reports, your first reaction would most likely be a few first pumps. But then you’d ask yourself a crucial question: What happened to make the quarter so successful? What tips can help us to start an effective sales analytics strategy for your Shopify store? The answer would be determined clearly via analyzing sales data based on specific metrics.
Here are some tips to help you to track current sales, analyze sales data and more.
What is Sales Analytics?
Sales analytics is the process of gathering and analyzing sales data in order to compare sales forecasts to actual sales results. For example, you may compare this year’s sales revenue to your company’s previous sales data and see whether there are upward or downward patterns.
Similarly, you may investigate your customers’ average purchase value or the lead conversion rates of your sales agents, then compare actual outcomes to predicted performance.
The goal is to create a data-driven sales plan by leveraging information regarding sales patterns. Everyone in the sales department is a stakeholder in the process and shares the same goal of increasing revenue.
Tips for Implementing a Sales Analytics Strategy in Your Shopify Store
What are the most effective tactics to implement a sales analytics strategy for your Shopify Business? Let’s get right to these tips.
Make Site Optimization a Top Priority
Running a successful Shopify Ecommerce store involves more than just a great product—you must also provide good shopping experiences. A well-optimized website where customers can easily explore products and categories without confusion or glitches.
Applying Shopify-centered optimization strategies is a smart way to archive that.
Begin with the fundamentals. Use a responsive and fast-loading theme that works on all devices, and install a system font so that customers do not have to download one-by-one to visit your website.
Distracting site elements, needless redirects, and redirect loops that disturb the client experience should also be removed. Even minor modifications can have a significant impact.
Applying Shopify-centered optimization strategies
Implement Shoppable Videos
Shoppable videos are interactive marketing videos with embedded links allowing viewers to place orders while viewing the video. This enhances the user experience by making it easier to identify and purchase products and increasing engagement and viewing times.
Boost Your Email Marketing Campaign
Email marketing is a proprietary marketing channel in which you have complete control over content and distribution. It's a low-cost but high-conversion method to generate many sales by attracting new clients and retaining existing ones.
To properly harness its power, you must implement solid email marketing campaigns that engage your customers and keep them returning for more.
Check out more email marketing tips for growing your audience.
Add a Chatbot
A chatbot is an extremely useful tool for providing customers with VIP service whenever they visit your store.
Although 92% of customers are satisfied with the live chat option, a chatbot takes client interactions to the next level by providing 24/7 availability. It responds quickly and consistently, offers individualized product recommendations, and resolves issues and complaints—all while managing numerous consumers at once to prevent making anyone wait.
Set up a Referral Program
Did you know that 90% of customers are more likely to buy things someone suggests, even if they don't know?
That's why creating a referral program for your online store is a must. It will not only help you develop authentic relationships, but it will also help you increase client acquisition and retention.
Giving a discount is usually an excellent incentive for Shopify marketing, but you can also sweeten the transaction by offering other perks like free shipping or exclusive products.
Create High-quality and Credible Product Pages
The capacity to convert visitors into loyal customers is critical to the success of any online store. While there are numerous approaches, one of the most important is the design and quality of your product pages.
Including a section for user reviews and rating boosts the trustworthiness of product pages, increasing customer confidence and driving purchasing behavior. Pricing, features, and customization choices should all be included on your product page. A section on customer evaluations and ratings will help you to increase trust and credibility with future customers.
You can use product effect apps or product widgets to optimize the products page
Launch an SMS Marketing
SMS marketing can provide an unfair advantage to your Shopify store. Like email marketing, SMS marketing can be a one-time campaign (such as a flash sale) or part of an automated drip campaign (such as a welcome series).
Keep your texts short and sweet, no more than 160 characters, and add links to the products you want to promote. Aside from general announcements, SMS messages can also be used to spread the word about time-sensitive events such as sales, customer appreciation days, and new inventory alerts.
Start a Customer Loyalty Program
Creating a customer loyalty program is an inexpensive and cost-effective sales strategy to build a loyal client base. Instead of constantly seeking new consumers, consider rewarding current ones to keep their loyalty and boost their lifetime worth.
A key point here is to provide excellent rewards that your customers will appreciate. It’s very simple to set up a loyalty program for your Shopify store. You may start delivering exclusive advantages and incentives to your consumers by downloading a loyalty program app that interfaces with your Shopify store and configuring the rules and prizes.
Read more: 5 Tips To Achieve Customer Loyalty
Run Paid Advertising Campaigns
Many store owners choose to advertise first to increase immediate traffic. Understanding your target and selecting good commercials are the keys to a successful advertising campaign.
Try to run paid ads to optimize your sale analytics
Facebook ads work well for impulse purchases. However, Google retargeting ads perform better if you already have some visitors. A well-executed campaign might be beneficial, but setting up and controlling is not easy.
Post Engaging Social Media Content Regularly
Social networking is essential for any eCommerce merchant wanting to improve their product marketing.
By writing compelling, bite-sized postings, you can enhance brand and product awareness and establish a loyal following for your Shopify business. In fact, 57% of social media users follow brands to learn more about new products and services.
Using Sale Analytics Tool
Prepare for additional fees since some apps require subscriptions to unlock advanced functions. Next, make sure you're just installing useful apps. Some apps are highly recommended by other owners that you can use for your online store such as Super Effects, Super Watermarks, Super Reports…
Hope these tips will help you to start a sales analytics strategy . Check more E-commerce tips on our website: https://2-b.io/