2B Blogs

Should Shopify stores use Shopify or Google Analytics to track their website performance and sale...

Sales data is what actually happens in our Shopify database, like orders and customers. With it, we can answer questions such as “What is our average order value?” or “How many returning customers did we have?”. Website data is the stuff that happens in visitors’ browsers, like traffic sources and page views. With it, we can answer questions such as “How do visitors find our website? or “Which product details do they view?”The best sales data comes from Shopify, and the best website data come......